What is a Recovery-Specific Social Network?
The US Surgeon General released a report last week titled Facing Addiction In America. The report, which was the first-ever such report on Alcohol, Drugs, and Health by the Surgeon General, discussed the science, prevention, treatment, recovery, and future of addiction and related services. In that report the team discussed Social and Recreational Recovery Infrastructures and Social Media:
“Social media, mobile health applications, and recovery-specific online social networking and support sites are growing platforms for providing both intervention and long-term RSS for individuals with substance use disorders, as well as social interaction, friendship, and humor. These are easily accessible and have wide reach. Although research on the impact of these new tools is limited, studies are beginning to show positive benefits, particularly in preventing relapse and supporting recovery.132,133 Social media supports appear to be especially helpful for young people in particular.132”
This report makes specific mention of “recovery-specific online social networking” which is different than a closed or secret Facebook group. Our team understands those differences, but often times when we’re talking to customers at first they view their closed or secret Facebook group as an acceptable option for their Alumni. During those conversations with customers we’re able to outline the key ways that niche social networking sites, like CaredFor, are dramatically different than a Facebook group.
Niche social networks are growing in popularity and come in many forms, from community sites like NextDoor or professional networks like LinkedIn. These sites have found success in creating a community focused around specific topics. Additional features help to further promote the focus of these networks. CaredFor offers a niche platform for those in recovery, with specific features which help to build community and speak to the specific challenges of those in recovery.
What’s Makes CaredFor Different?
We’ve worked with the recovery community to develop a set of features which help to protect the privacy of those in recovery, while still providing that sense of community which helps to improve outcomes. Along the way we’re helping treatment centers gather data and increase referrals.
- Privacy – Having a HIPAA compliant, invite-only app ensures security and privacy for your alumni. Facebook groups (closed or secret) allow alumni to click into the profiles of other alumni, exposing information they may not want to share. We understand those concerns and allow alumni to share only the information they’re comfortable with.
- Engagement – The CaredFor app isn’t just a continuous thread of user posts, it’s a stream of engaging content experiences focused around helping those in recovery. Tools like promoted posts and event reminders help alumni to stay connected to your treatment center. Sober birthday posts and discussion questions help to form community with those who are also in recovery. User posts help others to receive support and motivation when they need it the most. While polls and surveys help alumni to improve the treatment center’s program.
- Branding – The CaredFor app is branded as your the treatment facility, allowing alumni to interact with a trusted and professional resource. As the facility, you’re able to stay top-of-mind with your alumni which, along with our engagement tools, helps to increase referrals.
- Analytics – Data and analytics help the facility to identify trends, spot those who may need additional services, and recognize those who are alumni ambassadors.
As you consider new ways to connect, engage, and influence your alumni, feel free to reach out to our team. We’re happy to discuss your current strategies for alumni engagement and share how our platform can help improve outcomes and increase referrals.